But where PPDai focuses on the fast and high returns, Qifang takes it a step further:
Translation of left side:
An open style scholarship platform: Need help? Want to help?
Get in now > Safe, Simple, Free.
By focusing on loans for people who can’t afford education, they’re appealing to a belief in the power education, which may just have enough altruistic sway to sidestep people’s distrust of others, and is certainly a much better story than empowering petty village commerce that does who-knows-what.
Think of donating to education as the China equivalent of people in the US donating to small entrepreneurs in the developing world (e.g. Kiva: Loans that change lives).
And as proof of their social mission, the right block on the screenshot above says:
Post-disaster reconstruction communication platform: Enter now.