EastSouthWestNorth reports on the publication of How Can I Not Slaughter You (叫我如何不宰你), a book about Shenzhen tour guides “slaughtering” tourists:
“This is an example of a business model in the Internet age. First, one develops a concept for a book. Under normal circumstances, it would be hard to find a publisher for a controversial proposal from an unknown writer. So Wu Jingmin published the 90,000-word “How Can I Not Slaughter You” on his blog, and this was subsequently cross-posted in many forums and bulletin board systems. By now, this lengthy book has received the hype (including a CCTV interview) and gotten the interests from the publishers. Even though many people have read the book on the Internet, it is not easy to read a 90,000-word book on a computer monitor. Thus, the printed book still has a market. Besides, the mainstream media attention has also gotten him a previously unknown audience.”
As was the case with the wuxia novel by the high school droput (blogged here), the internet’s being used to publicize and test the waters for a book that would otherwise be ignored.