Editor’s note: Our very own Jin Ge recently spoke at The Conference by Media Evolution 2014 on how designers can draw inspiration from China’s subtitling and dating communities. You can watch the entire talk above.
Some of the highlights include:
How his team at IDEO learned that subtitling groups, who volunteer to do the grueling work of English-to-China video subs, are driven by a combined sense of a higher calling (making global content available to China), community (help each other out with hard word), competition (whoever gets the subs out first wins), accomplishment and expression (creative translations or subtle commentary).
For another project, they studied the weekend dating fair that happens in public parks: parents physically post and check out profiles of eligible single men/women, and will talk shop with each other about whether, for example, the income stated is pre or post-tax.
Watch the talk above, or if the embed doesn’t work go here.