Much has been stated about Xiaomi as the rising star in China that’s making premium-but-affordable phones with its own UI for Android. But it seems like they’re also a formidable force on social media.
The tweets below come from their official account:
Not only is @XiaomiChina joking with other people on Twitter, it also speaks three languages:
And it’s not just public announcements – it responds and retweets in Spanish, Chinese and English.
To keep all of this in context though, remember that:
They only have 7,756 followers at the time of writing (Apple has 57,000+ and Tim Cook 280,000+).
This makes Xiaomi’s Twitter account an international PR space for its potential early adopters and the international press. Compared to Baidu, who’s only Twitter account seems to be broadcasting weekly Top 10 lists, I’d say Xiaomi is doing quite well.