The WSJ reports on Hung Huang’s latest venture, a new store at the upscale Sanlituan “Village” (outdoor mall) in Bejing. The store’s called BNC (Brand New China) in English and 薄荷糯米葱 (Mint, glutinous rice, onion) in Chinese. It will only feature items made by Chinese designers.
I find the store interesting because it will help pave out a path to success for Chinese designers by creating a commercial space between small store and global fashion brand. Plus it’s in the new hot, upscale mall complex, which are usually filled with foreign brands (they even have Coldstone Creamery).
Unfortunately, as Hung Huang points out, it’s only the non-Chinese developers who are interested in having a store dedicated to local Chinese talent, where most local property developers will only use Chinese designers for one-time PR events.
P.S. The WSJ article starts off with yet another introduction about Hung Huang as the Oprah of China. It’s true that she’s multi-talented and successful, but I’m not exactly sure why WSJ and Fortune are so bent on finding a Chinese Oprah.