“Live like the pleasant goat, and marry someone like the big big wolf.” That’s one of China’s most well-known catchphrases since the cartoon “The Pleasant Goat and the Big Big Wolf” (喜羊羊灰太狼), the first domestically produced Chinese cartoon, was broadcast in 2005. The characters starring in nearly 600 episodes, broadcast by 65 TV stations, of curious-looking goats and wolves, made themselves household names across China and count children as well as their parents among their fans.
I watched a couple minutes of the actual cartoon, impressions:
The story is unspectacular, but not below the standard for children’s cartoons in general (say in the US). The plot and characters are relatively sterile and child-friendly.
The animation and sounds are simple, but generally without flaws.
Overall, it’s not a product for cultural export, but as a domestic product it does its job.