A 7-minute video of a year-long ad campaign 可口可乐365快乐天（Coca Cola 365 Days of Happiness), created by McCann Worldgroup‘s Hong Kong Branch (香港麦肯广告). It’s an interesting case study of what advertising/marketing looks like in different mediums (or as some may call it, “multi-channel marketing”).
Warning: The “trendy” beat in the video drove me nuts.
Thanks for sharing Jason. Interesting, yet disturbing… the LED idea was repurposed with COKE branding, it originally appeared MAKE magazine or the Makezine blog.
music is from Polysics …
Thanks for sharing Jason. Interesting, yet disturbing… the LED idea was repurposed with COKE branding, it originally appeared MAKE magazine or the Makezine blog.