Seeing Youtube from Chinese eyes, this video about Xu Jinglei and her blog traffic is being hailed as an example of “China’s first company to use Youtube for advertising.” Donews has an article which discusses Youtube as a platform for promoting Chinese businesses to overseas audiences. The video was posted on Feb. 7 by a Chinese fan and has been viewed almost 4,000 times since then–not a lot by Youtube standards, but decent, I guess, for only 2 days. The clip calls Xu Jinglei the “queen of blog” and asks, “Whose blog will win the first 100 million views in the world?” A bit of competitive spirit there? Then the viewer, rather imaginatively, introduces us to Xu Jinglei via her performance in a TV ad for umbrellas made by Zhejiang HongAi.
Any company anywhere in the world can upload ads onto Youtube for free, but HongAi Umbrella was the first Chinese company to do so…The HongAi Umbrella example might start up a wave of Chinese companies storming Youtube.
Baidu’s ads have been famous on Youtube for awhile now, so it’s not really the first Chinese company to get on Youtube, but yes, perhaps one of the first regular consumer products companies. We can only hope that other Chinese companies indeed start to deliberately produce user-made videos as ads for Youtube.