Chan points out that Google’s purchase of Youtube caused some anxiety among video sites in China, since it’s a path that none of them can hope to follow–there are no companies like Google in China who would be interested in buying a video site. He then shares what he calls a”crude and subjective” analysis of Chinese video sites’ Alexa traffic rank, in the hopes of starting a wider conversation. Here are some excerpts in rough translation:
After Youtube’s meteoric rise there have been a lot of Chinese imitators, probably something like 1-200 of these types of sites. Here I use Alexa’s TOP SITES traffic rank as well as my own understanding to look at the top 7 video sites that are completely modeled on Youtube: 我乐网（www.56.com), Mofile（www.mofile.com), 我秀（www.5show.com), 土豆网
（www.tudou.com), 爆米花（www.pomoho.com), UUME（www.uume.com), 六间房
…All of the 7 have received venture funding.
Comparison of Alexa Rank 8/3/06-11/3/06
Even the top-rated Chinese site, Mofile, is only 265 on Alexa. None have really broken through in terms of traffic and talk of “video sharing sites exploding in China” is no more than just that–talk. Of course, there’s still a lot of room for growth.
UUME says it’s the largest site in China for video sharing, which is clearly a joke as it’s got the lowest Alexa ranking.
The sites with the most exposure are Tudou, 56, and UUME, but the most surprising was 5show. This site, which is hardly mentioned by anyone, is a bright spot and even took the top spot [in the comparison above].
The overall trend for all of the sites is upwards…with the spread of broadband this will only increase.
56, 5show, and Mofile are the top 3 Chinese video sites, according the the rankings…China’s videosharing sites are in a period of competition, where the user experience is pretty much the same at each site. Some of these will die out eventually.