The latest McDonalds ad campaign, in China, launched on the Web, in Flash. It gives us a good look at the anatomy of Chinese web advertising, with much more pop star/idol and cell phone emphasis than we’re used to in the US.
The guy grimacing at us center stage is a popular, young Taiwanese pop star. The site is threaded with video and audio featuring him. Sections include:
Email your friends little McDonalds Flash ad with a song in the background
Send songs to your friends’ cell phones
Enter a draw to win a Samsung mp3 player by giving them your cell phone number
Flash DJing & skateboarding mini-games
Popstar’s lesson on Chinese rap (video), with a McDonalds billboard in the background
Application form to enter regional Karaoke contest