Marketing special: embedded Flash advertising

 

We talked before about an online McDonalds ad campaign last time. Today’s example is drawn from a Flash animation entitled 《大话G游》 (A Chinese Odyssey).

The Flash video is a derivative of an old Stephen Chow movie about the Monkey King. The characters in the animation are modeled from the actors in the movie, and the plot loosely follows the movie’s storyline.

What’s interesting is that 3G门户 paid 3 million rmb to produce these films. They dubbed it “the first big internet movie,” because it will be over 100 minutes long (and all in Flash). On top of having the 3G logo plastered on at the beginning and end, there is also a scene where the protagonist uses a 3G card to swipe into a cave (yes, it is overtly anachronistic!). Additionally, the protagonist is dressed with shoes, and its brand is revealed when the film devotes five seconds to it being taken off.

Embedded advertisting in flash. Interesting.

Sina’s page on the set of Flash shorts.
3G门户’s page on the series of shorts.