Hong Huang on why net publications may overtake print ones
Interesting snippet from the Danwei TV Hard Hat Show’s episode on “Hong Huang, Media Mogul and Blogger“.
FYI, Hong Huang, 洪晃, is a high-flying “media mogul” who runs several magazines here in China, including the Beijing and Shanghai editions of Timeout. (Her mother was also Mao Zedong’s translator.)
In the middle of the episode, she comments on why net publications may overtake print ones, namely, because the print distribution system is “shit” and that current print distribution figures are all bluff-based. The internet has the potential to be a great distributor, and the 15 million visitors to her blog attest to this.
She draws an analogy with the success of mobile phones over land lines: back in the day, getting a land line involved a delayed process of sweet talking and elaborate gifting, and mobile phones were able to “leap frog” this process by providing instant access.