A while back, some enthusiasts on the Internet put together a trailer of the Shining that made it look like a romantic comedy. A little more recently, some Chinese enthusiasts put together a parody of the Promise, a grandiose Lord of the Rings style Chinese production (download 50M video here).
Even more recently, the director of the Promise has publicly voiced a complaint against the makers of the parody. What does the Chinese blogosphere think? Mr. Director has lost face.
In fact, look at the photo the good people at Postshow dug up to represent him: