What’s interesting is that the ad uses a smartphone swipe metaphor for “next,” borrows Angry Birds imagery to set up a friend versus foe battle, and, of course, lays in some kung fu at the end.
You don’t have to understand it to see what’s going on.
Follow Tricia in her adventures to put herself in the shoes of migrant workers in Wuhan and to understand youth at the borders (economically and geographically) are using technology in China.