Check out the difference in number of categories to search at the very top of the page for 2 major American portals (Yahoo and MSN) and 2 major Chinese portals (Sohu and Sina).
Hans Juergen-Bucher (Media Studies, University of Trier) has a provocative 2004 paper titled Is There a Chinese Internet? which reports the results of user studies he conducted in Germany with Chinese Internet users. One of his most interesting points is about what he calls an “aesthetics of abundance” that shapes Chinese website design and interface.
Continue readingaesthetics of abundance