Tag: design research

Ethnography of Tech

Inspiration for the future of cars from resource-constrained vendors in China

Posted on by Tricia Wang
A father-son team work together in a workshop modifying three-wheeled vehicles in Guizhou, China.

China is now the largest car market. But many Western companies are discovering that simply transferring cars designed for Western users do not always appeal to Asian users. Point in case GM’s Cadillac, a car built for…

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