WeChat: Buying their way to the top of the world?

July 29, 2013 by Jason Li

http://www.youtube.com/watch?v=R31sPRnf0ps

I saw a version of this (adorable) ad on local Hong Kong TV a few weeks ago – it surprised me that WeChat had gone to new lengths to advertise its service. Before this, WeChat had been buying up traditional ad space on the tops of skyscrapers and in subway stations in Hong Kong (in the case of the latter, the ads…

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China Meme Report

Milk powder ad mashes up Angry Birds with kung fu

November 27, 2012 by Jason Li

What’s interesting is that the ad uses a smartphone swipe metaphor for “next,” borrows Angry Birds imagery to set up a friend versus foe battle, and, of course, lays in some kung fu at the end.

You don’t have to understand it to see what’s going on.

Via the Adkungfu.

automated translation + SEO –> poetry

September 17, 2012 by Lyn Jeffery

The corners of the internet are lovely, dark and deep…Every now and then you come across content from China or Taiwan that has been run through automated English translation and search engine optimization, resulting in unbelievable thousand-monkeys-on-a-typewriter poetry, which may or may not be dangerous to your computer, just saying. My favorite, which now unfortunately only tells you the seven shocking foods that will…

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The Image of an Ideal Primary School in China

July 29, 2011 by Jason Li

Above: 10AM Communication’s ad for Capitaland showing off its philanthropic efforts. The setup is that many schools were destroyed by the Wenchuan earthquake in 2008, and that Capitaland has helped re-build 15 schools across China. The video features their star project, the first “green hope” (whatever they mean by that) school in China.

The…

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Tag: advertising

WeChat: Buying their way to the top of the world?

Milk powder ad mashes up Angry Birds with kung fu

automated translation + SEO –> poetry

The Image of an Ideal Primary School in China