Since media is mentioned, I’m assuming this is more about modern typography. Traditionally there are a number of styles of writing, such as 篆書 (seal script), 隸書 (clerical script), 行書 (semi-cursive), 草書 (calligraphic/cursive). As for fonts in modern times, here are some…
Neocha EDGE is running a feature on the Beijing-based studio Redesign, who are doing some excellent and elegant work in the Chinese fonts space. Their fonts have appeared in Pizza Hut ads as well as on the cover of Cosmo in China.
Long-time readers will know I have a particular fixation with Chinese typography, so even though the logos below are technically Japanese, many of the characters they’ve used are also Chinese characters.