Microsoft in Asia: we’re watching and learning

My friends and superiors here at Microsoft Beijing have blogged about some of their work:

In a post entitled “Pirated XBox 360 Games in China – we’re watching and learning”:

“Pirated content is readily available and we track both prices and duplication quality of certain titles. When new modchips come out we ask the modders how they get around copy protection and their opinion on the next round of countermeausures. Of course they don’t know we’re from Microsoft and we don’t report them either since these guys are the small fish of the distribution chain and provide a great source of information and insight.”

They also confidently write: “You still cannot use a mod chip and go on Xbox Live but its only a matter of time till someone tries – and fails.”

Read their blog: One Billion Users: Emerging Trends in Emerging Markets