Entrepreneur ShaoLan Hsueh has teamed up with designer-illustrator Noma Bar to breathe new life into the age old practice of teaching kids Chinese characters using its pictorial etymology. And they need your support for their Kickstarter campaign.
Even though the campaign over sells itself (with prosaic catchphrases like “The real agenda behind this project is to bridge the gap between the East and the West”), Chineasy does a very good thing by bringing together traditional language learning and modern graphic design; I would definitely recommend this for young children learning Chinese for the first time.