Zaker, a Flipboard clone customized for China

The above is an ad for Zaker, a Chinese iPad app that resembles Flipboard with Chinese characteristics. Ignoring the whole “copycat innovation” debate, it’s interesting to note that:

• The video ad itself portrays a very ascetic but rich Western lifestyle (down to the cheesy piano music in the background)
• The “Instapaper” functionality sticks out like a sore thumb amidst all the other Chinese commands and services
• The app, though I have not tested it personally, looks well built, and seems to take into account basic use cases of microblogging and sharing.

Do click play on the video above. It offers an interesting picture of Western technology in Eastern hands.