Hermès’ China-focused label
Posted on by Jason Li
From Monday Flying.
Shang Xia(上下)is literally translated to mean ‘Up and Down’ in Chinese. Figuratively, the phrase is used to describe a ‘topsy-turvy’ situation.An interesting move from Hermès, Shang Xia is a rare development from the luxury group, which tends to buy all or part of existing brands.
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Product line-up includes a balance between traditional artisan craft with modern style. Materials used include cashmere, china and bamboo, which are long associated with the Chinese culture. Clothing, home furnishings, shoes and tableware inspired by tea are the highlights of Shang Xia this 2011.
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