what Baidu’s up against
Posted on by Lyn Jeffery
Maoxianjia at China Tech Stories translates an interview with Robin Li, CEO of Baidu. Li notes:
The search market in China is very special in the world. What special
about it? Everywhere in the world, search is a major part of the
internet market. In the US, it is about $6 billion. Though China is the
second largest internet market, the search market scale is still very
small. Moneytizing is not as good as online gaming. Currently, search
market is only about 1/8 as big as online gaming market in China. So,
the search market in China is very much immature. The majority of
businesses do not know how to use search marketing for advertising
campaign. All these are the problems facing us.