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八八吧 · 88 Bar

A group blog about Chinese tech, media and design

“Song of the Grain”: Google’s Chinese name

Posted on April 13, 2006 by Lyn Jeffery

The birth of GuGe, pronounced Goo Guh.

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◆ Lyn Jeffery is a cultural anthropologist and researcher at the Institute for the Future, a nonprofit group in Palo Alto, California. She studies new experiences enabled by connective technologies.

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Jason Li is an independent designer, artist and educator. Once upon a time, he studied engineering and ran a news site about fan translations of video games.

Tricia Wang observes how technology makes us human. Her ethnographic research follows youth and migrants as they process information and desire, remaking cities and rural areas.

Jin Ge aka Jingle is a writer, documentary filmmaker, and NGO organizer based in Shanghai. Jin does sociological research and produces multi-media content on the subjects of Internet subcultures and grass-root organizations in China. He is currently a senior design researcher at IDEO.

An Xiao Mina is a design strategist, new media artist and digital community builder in the Pearl River Delta. She uses technology to build and empower communities through design and artistic expression.

Graham Webster is a Beijing-based writer and analyst working at the intersection of politics, history, and information technology in China and East Asia. He believes technology and information design can reveal some of what what wonkdom can’t.

Christina Xu is an observer and organizer of communities, both online and off-. She is particularly interested in youth subcultures, cultural translation & syncretism, and user reappropriations of technology.

Lyn Jeffery is a cultural anthropologist and researcher at the Institute for the Future, a nonprofit group in Palo Alto, California. She studies new experiences enabled by connective technologies.

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