taking on baidu AND google

China Tech News has an informative interview with Kiam Choo, CEO and founder of Bbmao, a start-up Chinese metasearch engine.  Bbmao gathers search results from China’s top 5 search engines: Baidu, Google, Yahoo, Sogou (Sohu), and iAsk (Sina).  Choo touts the new service’s features as social bookmarking, clustered search results, and a job search site–a big deal in China’s chaotic labor market.

When a searcher uses Bbmao’s
clustered search and clicks on categories, he is effectively having a
conversation with the computer in which he is saying something like,
“OK, find me information on cats…ok, now zoom in on Persian
cats…now narrow down to the history of Persian cats.”

He also notes the high rate of dissatisfied Chinese searchers–30-50% according to surveys.  Wonder how that rate compares to other national search markets?